Apple said Tuesday that the iPhone 12 will no longer include wired earbuds or a power adapter, a move that helps the smartphone maker offset the costs of creating its first 5G-enabled smartphone.
The iPhone 12 Pro and Pro Max have a LiDAR Scanner and can build a precise depth map of a scene. Powerful device for delivering instant AR. Also takes pro camera system to a whole new level. Used for autofocus in low light scenes. Can identify subject, focus, and capture.
iPhone 12 Pro is the first camera to record in Dolby Vision HDR. Every single frame of 10-bit video runs through Apple image processor to grade in Dolby Vision. Works in 4K, 60 frames per second.
iPhone 12 Pro Max will feature the highest quality video on an iPhone. “We’re taking pro video further. Much further.” 10-bit HDR video recording, can capture over 700 million colors.
Apple ProRAW gives iPhone users full creative control over color, detail, and dynamic range. ProRAW can be edited in photos and third-party apps, and Apple is making an API for app developers.
iPhone 12 Pro Max has an 87% improvement in low light. OiS has “Sensor shift” technology. Stabilizes the sensor instead of the lens. 5x more microadjustments per second.
iPhone 12 Pro Max’s camera is even better. “We’ve been able to create our best camera ever.” 65mm telephoto lens vs. 52mm in iPhone 12 Pro. Can optically zoom in 2.5 times, for a 5x optical zoom range. iPhone 12 Pro Max has massive wide camera w/ new optical image stabilization.
We created a pro camera system that’s unlike any device.
Has a triple-lens camera with an ultra-wide angle lens, a wide-angle lens (same as in iPhone 12), and a telephoto lens, which is unique to iPhone 12 Pro. 4x optical zoom.
Pro performance, promoting computational photography up front. Deep Fusion, using all compute engines of A14.
iPhone 12 Pro Max features 2778 x 1284 resolution, 458 ppi.
iPhone 12 Pro models are made from premium materials. Stainless steel band, precision-milled back glass, same Ceramic Shield display. IP68 water resistance. Comes in Silver, Graphite, Gold, and Pacific Blue.
Instead, iPhone users will have to buy EarPods and the USB power adapter separately. Apple said that removing the products from the box will be better for the environment. Apple wants to be 100% carbon neutral for its supply chain and products by 2030.
Many customers also already have the EarPods and power adapter. There are 700 million EarPods and 2 billion Apple power adapters out in the world. A lightning to USB cable will still be included with the newest iPhone.
EarPods currently costs $29 and an Apple power adapter costs $20. Users also have other power adapter they can buy to charge their phones.
Cutting down on wired earbuds and a power adapter also helps Apple keep down the cost of the iPhone. Apple’s iPhone 12 will cost $799, which is more than the $699 iPhone 11. The company also unveiled the iPhone 12 Mini for $699. It could also entice more people to purchase Apple’s wireless headphones. AirPods cost $159.
Apple executives unveiled the latest iPhone during a virtual event on Tuesday. The revamped design and faster data speeds could entice people to purchase a new smartphone during the coronavirus pandemic.
A “staggering” 53% of respondents plan to buy this year’s iPhone, according to a survey by electronics reseller Decluttr.
iPhone 12 and 12 Pro will be available for pre-order on Oct 16, launching Oct 23. iPhone 12 Pro Max and iPhone 12 mini will be available for pre-order on Nov. 6, shipping Nov. 13.
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