You have been hearing about a man called Shatta Bundle who has flooded the internet claiming he is the riches man but the question is, do you know secrets about how everything started? Well, that is why we have this article for you.
At the risk of being mocked and laughed at Shatta Bundle unlike many of us, who have still not found the best use of social media from obscurity and from a village, he has become not only an icon in Ghana, but international icon.
In marketing, if I we were to describe the strategy he used, I will say, he used target market.
You maybe wondering what a target market is;
A target market is a group of customer within a business’s serviceable available market at which a business aims its marketing effort and resources.
A target market is a subset of the total market for a product or service.
Simply, Shatta Bundle target Aliko Dangote, the richest man in Africa and it worked. Some months ago he was in Nigeria, and as part of his visit was featured in a music video of Nigerian musician Rudeboy of Psquare.
He is also rumored to have met the richest man in Africa which happiness to be Aliko Dangote.
In Nigeria, in a video that has gone viral, he was seen heading to a party in a traditional outfit popular among grooms and with a couple of men, including some policemen as his body-guards.
What made Shattta Bundle, a household name, it is simply his mouth. Where and what his height and personality could not get him, his mouth has.
Some of the secrets Shatta Bundle used are;
1. Shatta Bundle, has lied his way to the top, he described himself as the Young Rich Nagger.
2. He claims he is richer than Aliko Dangote and will soon buy Ghana.
3. His wrist watch cost more than the budget of his country Ghana.
4. Shatta Wale is his small boy and he will be signing him very soon.
5. Claiming he bought items in million dollars.
And a whole lot more because if we say we are to list all you won’t even finish reading.
Initially, like many people, who today celebrated all over the world, he was mocked, some called him names but he did not relent, kept at it and today, whatever dream he has is coming true.
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